Marketing in the Age of Google, the online strategy is your strategy for your business Posted by search engine guru Vanessa Fox, former counsel for Google's search engine strategy and creator of Google Webmaster Central. Vanessa Fox says the sight of eyes a businessman how to develop a strategy with search engine and shows how to use data available from search engines to increase qualified traffic, better understand their customers and strengthen relationships with customers. It also shows how small businesses can use the search engine marketing to reach parity with major brands.
Companies of all sizes - from start-ups at companies around the world, and even companies without websites - can benefit from understanding how consumers are looking for them and talk online, thus the acquisition of the channel and a repertoire of powerful market research. With this book in hand, each company will have the knowledge and tools necessary to maximize the potential of search marketing to build a brand, attract more leads and sales. This is an excellent read and will help you use Google as a marketing medium.
